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NEW YORK CITY PARALEGAL
"Elevating Excellence, Empowering NYC Paralegals"
DURATION
12 weeks
TYPE
Website Re-design
RESPONSIBILITIES
User Research, Personas, Wireframes, Prototyping, Github, Project Management
PROBLEM
The current NYCPA website faces challenges in providing a user-friendly and visually compelling platform, resulting in low user engagement and limited online visibility. Users find it difficult to navigate the website efficiently, and the lack of call-to-action elements diminishes the potential for increased participation and interaction with the association's events and initiatives.
SOLUTION
To develop an alluring platform that entices users to engage more with the website, incorporating call-to-action buttons, enhancing the navigation system, and implementing an aesthetically pleasing UI style will drive increased user traffic and boost engagement with the foundation.
original Website
UNDERSTANDING THE USER
My approach involves in-depth research and analysis to grasp the unique requirements, challenges, and aspirations of paralegals in various legal settings. Understanding the users' workflows and priorities will allow us to design an intuitive navigation system and provide tailored content that supports their daily tasks and enhances their efficiency.
RESEARCH FINDINGS
- 95% of users expressed a preference for a visually compelling design with appealing graphics and modern aesthetics.
- 80% of paralegals desired a dedicated community forum to interact, seek mentorship, and exchange knowledge with peers.
- 80% of surveyed paralegals reported difficulty navigating the current website, leading to frustration and limited engagement.
KEY INSIGHTS
Here are a few insights based on the information gathered in my research:
- Users face difficulties in navigating the current website, highlighting the need for an intuitive and organized layout to enhance user experience and encourage deeper engagement.
- Users value visually compelling designs with appealing graphics, suggesting the significance of an aesthetically pleasing interface to attract and retain visitors.
95%
of users felt that the website needed improvements
Potential Solutions
Themes List
- Improve the visual appeal
- Redesign navigation system
- Focus brand towards target audience
Value Proposition
By creating a visually compelling and user-friendly platform we were able to accomplish creating a website that will increase visitors and drive users to more membership purchases.
KPI
Increased website traffic
+
Improved user experience
+
Increased brand awareness
=
More memberships
Updated Site Map
After evaluating the pages, it was concluded that a simplification of the navigation tabs would help improve the overall user experience and flow on the website
PERSONA
Upon compiling and structuring the research data, the next step involved developing a persona to vividly envision the target end-user. To facilitate the design process, utmost accuracy was sought in portraying a young legal professional, driven by a strong desire for meaningful connections. This meticulously crafted persona served as a steadfast reference throughout the product life cycle, ensuring unwavering focus when making crucial design decisions.
SKETCHES
At the outset of the design stage, I commenced with several rudimentary sketches outlining the envisioned layout structure. My primary objective was to facilitate seamless user navigation by enabling direct access to all tabs from the homepage.
The sketches below aptly embody this concept, portraying a user-centric design that prioritizes convenience and efficient access to essential features.
WIREFRAMES
After finalizing the sketch layout, the next step involved translating the ideas into wireframes. Using Figma, I created low-fidelity wireframes for the main pages to visualize the app's structure effectively.
LO FIDELITY PROTOTYPE
With the application's structure now established, I proceeded to develop a low-fidelity prototype. This invaluable step allowed me to assess the current design's functionality and user experience during this stage effectively. The low-fidelity prototype served as a valuable tool in refining and optimizing the app's design before moving on to higher-fidelity iterations.
USER TESTING
I conducted user testing with multiple participants before finalizing the designs with high-fidelity mockups. Gathering valuable insights from users, I made the following changes based on their feedback and preferences
Iterations
- UX writing improved
- Spacing & padding adjusted
- Text condensed into less tabs
FINAL DESIGN
Driven by a user-centric approach, our website embraces a clean and intuitive interface, ensuring easy navigation and effortless access to vital resources. From aspiring paralegals to seasoned professionals, this redesigned platform caters to all, providing a gateway to enhanced legal excellence.
TAKE AWAYS & NEXT STEPS
Through this website, paralegals and legal professionals will find themselves equipped with the tools to navigate the legal landscape with confidence and competence. The seamless fusion of user-centric design, cutting-edge technology, and enriched content epitomizes the commitment to elevate legal excellence.
Next Steps for the Paralegal Website Redesign:
- Accessibility Compliance: Ensure the website adheres to accessibility standards, making it inclusive and user-friendly for all visitors, including those with disabilities.
- Search Engine Optimization (SEO): Implement effective SEO strategies to improve the website's visibility in search engines, attracting more relevant traffic and increasing its reach.
- Marketing and Promotion: Develop a comprehensive marketing strategy to promote the redesigned website to a wider audience, leveraging social media, email campaigns, and partnerships with legal organizations.
